In October 2017, Pearl Academy and Amazon India announced its exclusive partnership to showcase graduating students’ and alumni creations at the recently launched ‘Designer Boutique’ at Amazon.in. As Pearl Academy celebrates its 25 years of nurturing creative minds, this collaboration celebrates the budding designers who now have access to a platform that reaches millions of customers across the country. This connects with Amazon Fashion’s move to democratize designer-wear in India with an ease of shopping on Amazon.in.
The Designer Boutique at Amazon.in, brings together an eclectic mix of designers and designs, making Amazon.in the go-to destination for emerging, established, and upcoming designers. The boutique, uniquely positioned to provide affordability and accessibility to customers, houses pret collections from over 50 designers and offers a direct opportunity to explore new and upcoming talent in the country. The Designer Boutique offers 12,000 products for both women and men across clothing, accessories, and footwear.
Nandita Abraham, CEO of Pearl Academy, is extremely proud of the collaboration between Pearl Academy and Amazon India because of the opportunities and access that it provides to Pearl students.
“For the last 25 years it has been our constant endeavour to provide the best platforms and opportunities to our students that would help further their career goals,” said Abraham. “This opportunity will act as a launching pad for young designers and alumni to showcase their creations.”
The boutique will be refreshed constantly with dynamic selections, adding hundreds of budding and talented young designers from Pearl Academy to give their collections more visibility.
Arun Sirdeshmukh, head of Amazon fashion commented on the opportunity this presents to the young people who have worked hard to showcase their designs.
“The Designer Boutique at Amazon.in offers an opportunity for emerging and established designers to present their creations to customers across the country in numbers that cannot be matched by any single store, thus allowing them to focus on their core products and inherent creative talent,” said Sirdeshmukh.
“We are excited to collaborate with Pearl Academy and we want their talented alumni to leverage our investments in technology and infrastructure to unlock the true potential of their products. Our endeavour is to make designer-wear available, affordable, and accessible so customers can easily discover and enjoy shopping for their favourite designers under one roof,” he added.